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Featured · AI & search

Our Approach to Buyer's Guides & Featuring Competitors in Content

AI tools now cite self-promotional buyer's guides while recommending competitors. What the data shows, and how we think about the tactic depending on where your brand stands.

Camden Gaspar & John-Henry Scherck
Aug 2026 · 12 min read
A buyer's guide ranking your product first, while the AI answer recommends Competitor A. Cited does not equal recommended.

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