A collaborative team of operators
We’re a team of senior operators helping fast-growing B2B tech, dev tools, and investment funds win with content, SEO, and AEO. We prioritize impact over activity, outcomes over output, and business acumen over tactics and rigid deliverables.
The Growth Plays team
The people on your account
We're hiring senior strategists and editors who care about craft.
See open rolesOur team’s non-negotiables
Client-first thinking
We start with our clients’ business challenges and figure out the right moves from there. We don’t try to fit complex problems into templated deliverables.
Strategy that’s informed by the work
We’re in the work every week. If something isn’t working, we surface it immediately and course correct in-flight rather than waiting for a quarterly review. We change when the evidence does.
AI systems run with expert judgment
We use AI to move faster and go deeper at the same time: more research, more iterations, more angles tested and reviewed. An accountable team member makes sure the quality bar is cleared before any work ships.
Senior hands on every account
We staff your account with the same senior operators who scoped the work, so you’re never handed off to a junior team.
Work that holds up outside marketing
We write and present so a CFO or a head of product can follow the reasoning and defend the investment internally.
Measurement tied to pipeline
We measure our work by demos and pipeline influence, not rankings and sessions. If that reporting doesn’t exist yet, we build it with you from the tools you already have.