Field notes on content that closes. Teardowns, benchmarks, and playbooks from the accounts we run.https://growthplays.com/https://growthplays.com/insights/our-approach-to-buyers-guides-and-featuring-competitors/https://growthplays.com/insights/our-approach-to-buyers-guides-and-featuring-competitors/AI tools now cite self-promotional buyer's guides while recommending competitors. What the data shows, and how we think about the tactic depending on where your brand stands.Wed, 05 Aug 2026 00:00:00 GMT