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B2B CONTENT STRATEGY & SEO THAT GENERATES PIPELINE, NOT JUST PAGEVIEWS.

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BRANDS WE’VE CREATED PIPELINE FOR

Hopin LogoPodia LogoLaunchDarkly LogoLattice LogoLaunchDarkly Logo
We provide clear, actionable strategies for B2B technology businesses and investment funds to use content and search as a platform for thought leadership, product marketing, and demand generation.
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Content Strategy
Website content strategies designed to map to complex buyer journeys.
SEO
SEO, fueled by machine learning, baked into every step of the offering.
Playbooks
No giant PDFs, just intuitive playbooks that marketing teams can run with.

Core Solution

CONTENT STRATEGY + SEO PLANNING to support YouR GTM Strategy

Our team will map out all product and customer-relevant content opportunities and determine what needs to be created or updated in order for you to rank for your most high-value keywords.

This is a 9-week, two-part process to determine how to rank for every critical product, customer and brand relevant search term, throughout the customer journey.

CONTENT ENABLEMENT
We create custom content workflows that enable the creation of best-in-class content that ranks for target search queries.
QUALIFIED LEADS
We enable marketers to collect 100s of new problem and solution aware contacts every month.
UNDERSTAND SEO VALUE
We provide executives with a clear view of the entire content production pipeline, and its potential business impact.

The final deliverable is a collaborative workspace to manage and execute on SEO content that contains onboarding, step-by-step workflows, a prioritized content roadmap, and custom tooling.

You'll Get:
A content plan that maps to your business goals and supports your GTM strategy.
A centralized system to manage, monitor, and collaborate on SEO content.
Detailed and transparent cost per visit and cost per conversion projections.
Your Team Will Be Able To:
Create libraries of content that engage and educate your ideal customer.
Use content as a platform to market your offering and harvest demand.
Confidently execute on content and be able to predict potential business impact.

WHAT CLIENTS HAVE TO SAY

Len from Podia

“John-Henry is the sharpest consultant I’ve ever worked with. He’s helped us make great strides, and developed some ideas that have become cornerstone parts of our marketing strategy.”

LeN Markidan, CMO - Podia
Austin from Gremlin

“Growth Plays’ content strategy paid off 10x better than they estimated it would, and drives demo ready leads month after month.”

Austin Gunter, Dir. of Marketing - Gremlin

Additional Services

Competitive Analysis
Determine how your competitors are using content, SEO, PR, paid media, and product marketing to generate traffic and engage potential buyers.
4 week process
Learn how competitors use content to build an audience, map the purchase journey, and generate pipeline.
Understand what will be required to meet and beat the competition when it comes to content.
Monitoring & Reporting
Get real time, 24/7 visibility into your marketing site. Be alerted by our team when something goes wrong and fix technical issues before they become pipeline problems.
Real time monitoring for technical SEO issues
Detailed implementation instructions -instead of diagnostic assessments
Automated and unbiased reporting to give you a pulse on the channel.
Contract Content Team Recruitment
We help find and recruit contract writers with deep domain expertise to help your team scale up content production.
Ongoing process
Outreach executed on your behalf
Directly own the relationships with writers
SEO & Content Opportunity Assessment
Get a clear view of the business opportunity your brand can go after in organic and paid search. See how the market talks about your industry and how they research your product category online.
3 week process
Map out all relevant content topics and keywords at the URL level
Calculate if SEO and content are worth the investment

INTERESTED IN
WORKING TOGETHER?

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