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B2B CONTENT STRATEGY & SEO THAT GENERATES PIPELINE, NOT JUST PAGEVIEWS.

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BRANDS WE’VE CREATED PIPELINE FOR

LaunchDarkly LogoPostscript LogoLattice LogoHeap logoPodia Logo
We provide clear, actionable strategies for B2B technology businesses to use content and search as a platform for thought leadership, product marketing, demand generation, and competitive differentiation.
Schedule 1:1
Content Strategy
Website content strategies designed to map to complex buyer journeys.
SEO
SEO, fueled by machine learning, baked into every step of the offering.
Playbooks
No giant PDFs, just intuitive playbooks that marketing teams can run with.

Core Solution

CONTENT STRATEGY + SEO PLANNING to support YouR GTM Strategy

Our team will map out all product and customer-relevant content opportunities and determine what needs to be created or updated in order for you to rank for your most high-value keywords.

This is a 7-week, two-part process to determine how to rank for every critical product, customer and brand relevant search term, throughout the customer journey, from awareness to decision.

CONTENT ENABLEMENT
We create URL-level content workflows that enable the creation of best-in-class content that ranks for target search queries.
QUALIFIED LEADS
We enable marketers to collect 100s of new problem and solution aware contacts to nurture and qualify every month.
UNDERSTAND SEO VALUE
We provide executives with a clear view of the entire content production pipeline, and its potential business impact.

The final deliverable is an interactive, collaborative content system of record consisting of step-by-step workflows to guide writers through the execution of every piece of high-value content that the entire org has access to.

You'll Get:
A complete view of all relevant content opportunities & potential traffic
Detailed guides and walkthroughs that go over every aspect of execution
AI/NLP writing suite to guide the production of best-in-class content
Your Team Will Be Able To:
Create libraries of content that engage and educate your ideal customer
Use content as a platform to market your offering and generate demand
Confidently execute on content and be able to predict potential traffic

WHAT CLIENTS HAVE TO SAY

Len from Podia

“John-Henry is the sharpest consultant I’ve ever worked with. He’s helped us make great strides, and developed some ideas that have become cornerstone parts of our marketing strategy.”

LeN Markidan, CMO - Podia
Austin from Gremlin

“Growth Plays’ content strategy paid off 10x better than they estimated it would, and drives demo ready leads month after month.”

Austin Gunter, Dir. of Marketing - Gremlin

Additional Services

Competitive Analysis
Determine how your competitors are using content, SEO, PR, paid media, and product marketing to generate traffic and engage potential buyers.
2 week process
Learn how competitors generate traffic from all major channels
Understand how to meet and beat the competition
B2B Influencer Marketing Strategy
Get a CRM import-ready list of the most important influencers, journalists. and bloggers in your industry. Ideal for new content launches, partnerships, and general influencer marketing.
4 week process
Contact data for influencers, journalists, and bloggers
Outreach templates to assist in the execution
Contract Content Team Recruitment
90% of our customers have in house writers that we work with, for the 10% that don’t, we help them find and recruit contract writers with deep domain expertise to execute our plans.
On-going process
Outreach executed on your behalf
Directly own the relationships with your writers
SEO & Content Opportunity Assessment
Get a clear view of the business opportunity your brand can go after in organic and paid search. See how the market talks about your industry and how they research your product category online.
2 week process
Map out all relevant content topics and keywords at the URL level
Calculate if SEO and content are worth the investment

INTERESTED IN
WORKING TOGETHER?

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