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Build a content engine for SEO and Gen AI that drives pipeline, not just pageviews

SCHEDULE 1:1

Accelerating Growth for the Best in B2B

We help B2B brands, dev tools, and VCs build content engines that get them discovered, remembered, and chosen.

SCHEDULE 1:1

Content Strategy

Owned media content strategies designed to map to complex, omnichannel buyer journeys.

Content Creation

AI workflows with human oversight to produce original, on-brand content that grows your audience and builds trust.

Attribution & Analytics

Executive-ready insights that tie content to pipeline - so you know what’s working, and why.

CORE SOLUTION

Smarter Content Systems for Search, Social & AI - Built to Fuel Your GTM

We map every product- and customer-relevant topic to a content plan, then collaborate with your team to build an agentic content engine designed to earn LLM visibility, rank in traditional search + AI Overviews and fuel social posts.

By automating the repetitive, low-leverage parts of content creation, we give your team a head start - so they can spend time where it counts: sharpening ideas, adding personality, and pushing quality beyond “just good enough.”

Traffic & Influence

Get in front of the right buyers across search, LLMs, and social—building mindshare, shaping decisions, and driving pipeline.

Qualified Leads

Predictably bring in demo-ready, problem and solution aware buyers every month.

Measure What Matters

Get a clear view of how content impacts revenue: from first touch to closed-won.

We build a custom shared workspace that becomes your system of record for content operations—spanning strategy, execution, and reporting.

You'll Get:
A strategic content roadmap aligned to business goals and GTM priorities
Scalable, high-quality content creation for owned and earned media.
Predictive cost-per-visit and cost-per-conversion projections
We'll Work Together To:
Build a content library that drives deals from your ICP.
Create content that speaks to real buyer pain, showcases your solution, and earns trust.
Generate a predictable stream of qualified, demo-ready leads.

What Clients Have to Say

"We were a pretty small marketing team. I just didn’t have the headcount and honestly the in-house expertise to effectively measure the performance of our content and strategy. Growth Plays helped me set goals and figure out how to measure outcomes effectively."
Annette Cardwell Avatar

Annette Cardwell

VP of Brand & Corp. Marketing - Lattice

"The Growth Plays team fundamentally understands that growing organic traffic is meaningless if it’s not focused on objectives that support revenue growth. They have a unique ability to deliver results in support of revenue at various stages of a company’s growth."
Emily Ritter Avatar

Emily Ritter

VP of Marketing - Mode Analytics

"Growth Plays’ content strategy paid off 10x better than they estimated and drives demo-ready leads month after month."
Austin Gunter Avatar

Austin Gunter

Former Dir. of Marketing - Gremlin

"We’re getting a lot of inbound demos from our content, and we’re able to close a lot of deals from that. The ROI has been pretty clear."
Ganesh Datta Avatar

Ganesh Datta

Cofounder & CTO - Cortex

Additional Services

Competitive Analysis

We analyze all content libraries and traffic data in your market and determine how to stand out & break out.

See what content earns visibility and traction with the audience you’re competing for.
Determine what your competitors are doing well, where they are weak - and how you can win.
Benchmark the quality and velocity required to outpace your market.

Monitoring & Reporting

We catch and fix technical issues before they affect rankings, reach, or revenue.

Cloud-based automated monitoring for technical  issues and performance.
Detailed implementation instructions for errors - instead of diagnostic assessments.
Automated and unbiased reporting to give you a pulse on the channel.

Domain & CMS Migrations

Move from one CMS or domain to another with confidence. Maintain traffic, rankings & user experience.

We work around your launch schedule.
Pragmatic approach to site migrations that wont get eye rolls from your WebOps team.
Deep experience in rebrands and M&A.

Content Revenue Attribution

Understand what topics and page types lead to qualified leads, opportunities, pipeline and closed-won revenue.

Requires using HubSpot, Bizible, or Roadway AI.
Get a breakdown of what content sources and assists deal creation and influences revenue.
Understand what content to double down on.

Interested in Working Together?

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