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Our team will map out all product and customer-relevant content opportunities and determine what needs to be created or updated in order for you to rank for your most high-value keywords.
This is a 7-week, two-part process to determine how to rank for every critical product, customer and brand relevant search term, throughout the customer journey, from awareness to decision.
The final deliverable is an interactive, collaborative content system of record consisting of step-by-step workflows to guide writers through the execution of every piece of high-value content that the entire org has access to.
“John-Henry is the sharpest consultant I’ve ever worked with. He’s helped us make great strides, and developed some ideas that have become cornerstone parts of our marketing strategy.”
“Growth Plays’ content strategy paid off 10x better than they estimated it would, and drives demo ready leads month after month.”
