We provide clear, actionable strategies for B2B technology businesses and investment funds to use content and search as a platform for thought leadership, product marketing, and demand generation.
Schedule 1:1Content Strategy
Website content strategies designed to map to complex buyer journeys.
SEO
SEO, fueled by machine learning, baked into every step of the offering.
Playbooks
No giant PDFs, just intuitive playbooks that marketing teams can run with.
Core Solution
CONTENT STRATEGY + SEO PLANNING to support YouR GTM Strategy
Our team will map out all product and customer-relevant content opportunities and determine what needs to be created or updated in order for you to rank for your most high-value keywords.
This is a 7-week, two-part process to determine how to rank for every critical product, customer and brand relevant search term, throughout the customer journey, from awareness to decision.
CONTENT ENABLEMENT
We create URL-level content workflows that enable the creation of best-in-class content that ranks for target search queries.
QUALIFIED LEADS
We enable marketers to collect 100s of new problem and solution aware contacts to nurture and qualify every month.
UNDERSTAND SEO VALUE
We provide executives with a clear view of the entire content production pipeline, and its potential business impact.
The final deliverable is an interactive, collaborative content system of record consisting of step-by-step workflows to guide writers through the execution of every piece of high-value content that the entire org has access to.
You'll Get:

A complete view of all relevant content opportunities & potential traffic

Detailed guides and walkthroughs that go over every aspect of execution

AI/NLP writing suite to guide the production of best-in-class content
Your Team Will Be Able To:

Create libraries of content that engage and educate your ideal customer

Use content as a platform to market your offering and generate demand

Confidently execute on content and be able to predict potential traffic