B2B content strategy & SEO that generates pipeline, not just pageviews.

Brands We’ve Created Pipeline For

We provide clear, actionable strategies for B2B technology businesses to use content and search as a platform for thought leadership, product marketing, demand generation, and competitive differentiation.

Content Strategy

Website content strategies designed to map to complex buyer journeys.


SEO, fueled by machine learning, baked into every step of the offering.


No giant PDFs, just intuitive playbooks that marketing teams can run with.

Core Solution

Content Strategy + SEO Planning

Our team will map out all product and customer-relevant content opportunities and determine what needs to be created or updated in order for you to rank for your most high-value keywords.

This is a 7-week, two-part process to determine how to rank for every critical product, customer and brand relevant search term, throughout the customer journey, from awareness to decision.

Content Enablement

We create URL-level content briefs that enable the creation of best-in-class content that ranks for target search queries.

Qualified Leads

We enable marketers to collect 100s of new problem and solution aware contacts to nurture and qualify every month.

Understand SEO Value

We provide executives with a clear view of the entire content production pipeline, and its potential business impact.

The final deliverable is an interactive, collaborative content calendar consisting of step-by-step briefs to guide writers through the execution of every piece of high-value content that the entire org has access to.

You’ll get:

  • A complete view of all relevant content opportunities & potential traffic
  • Detailed guides and walkthroughs that go over every aspect of execution
  • AI/NLP writing suite to guide the production of best-in-class content

Your team will be able to:

  • Create libraries of content that engage and educate your ideal customer.
  • Use content as a platform to market your offering and generate demand.
  • Confidently execute on content and be able to predict potential traffic.

What Clients Have to Say

“John-Henry is the sharpest consultant I’ve ever worked with. He’s helped us make great strides, and developed some ideas that have become cornerstone parts of our marketing strategy.”

Lee Markidan, CMO – Podia


“Growth Plays’ content strategy paid off 10x better than they estimated it would, and drives demo ready leads month after month.”

Austin Gunter, Dir. of Marketing – Gremlin


Additional Services

Competitive Analysis

Determine how your competitors are using content, SEO, PR, paid media, and product marketing to generate traffic and engage potential buyers.

  • 2 week process
  • Learn how competitors generate traffic from all major channels.
  • Understand how to meet and beat the competition.
Contract Content Team Recruitment

90% of our customers have in house writers that we work with, for the 10% that don’t, we help them find and recruit contract writers with deep domain expertise to execute our plans.

  • On-going process
  • Outreach executed on your behalf.
  • Directly own the relationships with your writers.
B2B Influencer Marketing Strategy

Get a CRM import-ready list of the most important influencers, journalists. and bloggers in your industry. Ideal for new content launches, partnerships, and general influencer marketing.

  • 4 week process
  • Contact data for influencers, journalists, and bloggers.
  • Outreach templates to assist in the execution.
SEO & Content Opportunity Assessment

Get a clear view of the business opportunity your brand can go after in organic and paid search. See how the market talks about your industry and how they research your product category online.

  • 2 week process
  • Map out all relevant content topics and keywords at the URL level
  • Calculate if SEO and content are worth the investment.

Interested in
working together?