Build a content engine that drives pipeline, not just pageviews.
Growth Plays works with B2B SaaS companies, dev tools, and investment funds to build content engines that earn visibility in search and AI assistants, and turn that into revenue.
What's holding your content program back?
Most of the teams we work with come to us with at least one of these challenges.
Let's talkYour content reads like it could have come from anyone
Nothing on your site has a distinct POV or differentiation: it's all keyword-first commodity content.
Your product's value never comes through in your content
All the good stuff lives in Slack threads, sales calls, and scattered docs. Potential buyers read your content but don't know why they should reach out.
Your content program can't defend itself in a budget review
Rankings, sessions, and keyword positions don't hold up when execs ask what it's doing for pipeline.
Your site's technical health is preventing search and AI visibility
Outdated content, JavaScript-dependent pages, and technical debt mean LLMs surface your competitors when your buyers ask.
You have an upcoming CMS or domain migration
You're under pressure to make it successful without losing the visibility your team spent years building.
A strategic partner
that can execute and adapt
Content Strategy
Owned-media strategies designed to map to complex, omnichannel B2B buyer journeys.
Strategy that adapts to the messy reality
Strategy starts with what matters to your audience and your business. Then we validate that against real search opportunities. As we execute, performance data tells us where to double down, pull back, refresh stale content, or pursue new opportunities.
Content Creation
AI workflows with human oversight that produce original, on-brand content that builds trust.
Content that ranks and gets read
You get a library of content that drives predictable pipeline. Our content is structured for search + AI, but written with your expertise and knowledge baked into it so readers trust you, not just find you.
Attribution & Analytics
Executive-ready insights that tie content to pipeline, so you know what is working and why.
Reporting that execs actually like
Reporting that brings together site performance, AI visibility, and pipeline numbers from your own CRM. You'll go into every month with numbers you trust and a real understanding of how the channel is performing.
What a typical engagement looks like
We start with a build process that lays the foundation, then shift into steering an engine that compounds.
Knowledge base
Your positioning, messaging, and battlecards, distilled into one knowledge base that keeps every piece of content accurate, on-brand, and ready for AI-assisted production.
Site health audit
A prioritized audit of the critical site and analytics issues holding you back, so nothing keeps your site from being discovered in search and AI.
Opportunity mapping
A prioritized map of the content, keywords, and AI prompts worth winning, ranked by effort and impact, so you always know what to work on next.
Initial content development
A small batch of content produced end-to-end. We get your feedback, dial in our process for you, and get ready to scale.
Visibility tracking
Live rank tracking, Gen AI visibility tracking, and dashboards that connect traffic to pipeline, so you can see exactly where you stand.
Your workspace
A content plan, training wiki, initial content drafts, and a forecast in one place, so your team can execute alongside us from day one.
Create
A steady stream of search- and AI-optimized content drafts, ready for your team to publish.
Monitor
Daily technical crawls plus rank and AI-visibility tracking, so nothing slips.
Report & refine
Monthly reporting on traffic, conversions, and pipeline, with continuous optimization.
Additional services
Ways we extend the engine as your program grows.
Competitive Analysis
We analyze the content and traffic data in your market to determine how to stand out and break out.
AI Sentiment Analysis
Go beyond basic prompt tracking with our proprietary tooling that assesses how LLMs describe your brand when they mention you.
Domain & CMS Migrations
Move from one CMS or domain to another with confidence, maintaining traffic, rankings, and user experience.
Content Revenue Attribution
Understand what topics and page types lead to qualified leads, opportunities, pipeline, and closed-won revenue.
What clients say
“We were a pretty small marketing team. I just didn't have the headcount and honestly the in-house expertise to effectively measure the performance of our content and strategy. Growth Plays helped me set goals and figure out how to measure outcomes effectively.”
“The Growth Plays team fundamentally understands that growing organic traffic is meaningless if it's not focused on objectives that support revenue growth. They have a unique ability to deliver results in support of revenue at various stages of a company's growth.”
“Growth Plays' content strategy paid off 10x better than they estimated and drives demo-ready leads month after month.”
“We're getting a lot of inbound demos from our content, and we're able to close a lot of deals from that. The ROI has been pretty clear.”
Latest insights
View all →Ready to build a content engine that drives pipeline?
Tell us what you're building and where you're stuck. We'll tell you honestly whether we can help.
Book a meeting