Growth Plays – Measure content performance in pipeline, not pageviews.

We provide clear, actionable strategies for B2B technology businesses to use content and search as a platform for thought leadership, product marketing, demand generation, and competitive differentiation.

Schedule 1:1

Content Strategy

Website content strategies designed to map to complex buyer journeys.

SEO

SEO, fueled by machine learning, baked into every step of the offering.

Playbooks

No giant PDFs, just intuitive playbooks that marketing teams can run with.

Core Solution

CONTENT STRATEGY + SEO PLANNING

Our team will map out all product and customer-relevant content opportunities and determine what needs to be created or updated in order for you to rank for your most high-value keywords.

This is a 7-week, two-part process to determine how to rank for every critical product, customer and brand relevant search term, throughout the customer journey, from awareness to decision.

CONTENT ENABLEMENT

We create URL-level content briefs that enable the creation of best-in-class content that ranks for target search queries.

QUALIFIED LEADS

We enable marketers to collect 100s of new problem and solution aware contacts to nurture and qualify every month.

UNDERSTAND SEO VALUE

We provide executives with a clear view of the entire content production pipeline, and its potential business impact.

The final deliverable is an interactive, collaborative content calendar consisting of step-by-step briefs to guide writers through the execution of every piece of high-value content that the entire org has access to.

You'll Get:

A complete view of all relevant content opportunities & potential traffic

Detailed guides and walkthroughs that go over every aspect of execution

AI/NLP writing suite to guide the production of best-in-class content

Your Team Will Be Able To:

Create libraries of content that engage and educate your ideal customer

Use content as a platform to market your offering and generate demand

Confidently execute on content and be able to predict potential traffic

WHAT CLIENTS HAVE TO SAY

“John-Henry is the sharpest consultant I’ve ever worked with. He’s helped us make great strides, and developed some ideas that have become cornerstone parts of our marketing strategy.”

LeN Markidan, CMO - Podia

“Growth Plays’ content strategy paid off 10x better than they estimated it would, and drives demo ready leads month after month.”

Austin Gunter, Dir. of Marketing - Gremlin

Additional Services

Competitive Analysis

Determine how your competitors are using content, SEO, PR, paid media, and product marketing to generate traffic and engage potential buyers.

2 week process

Learn how competitors generate traffic from all major channels

Understand how to meet and beat the competition

B2B Influencer Marketing Strategy

Get a CRM import-ready list of the most important influencers, journalists. and bloggers in your industry. Ideal for new content launches, partnerships, and general influencer marketing.

4 week process

Contact data for influencers, journalists, and bloggers

Outreach templates to assist in the execution

Contract Content Team Recruitment

90% of our customers have in house writers that we work with, for the 10% that don’t, we help them find and recruit contract writers with deep domain expertise to execute our plans.

On-going process

Outreach executed on your behalf

Directly own the relationships with your writers

SEO & Content Opportunity Assessment

Get a clear view of the business opportunity your brand can go after in organic and paid search. See how the market talks about your industry and how they research your product category online.

2 week process

Map out all relevant content topics and keywords at the URL level

Calculate if SEO and content are worth the investment

B2B CONTENT STRATEGY & SEO THAT GENERATES PIPELINE, NOT JUST PAGEVIEWS.

BRANDS WE’VE CREATED PIPELINE FOR